Cookie-less
Martech Zone articles tagged cookie-less:
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Advertising Technology
Adam OrtmanMay 31, 2022
New Approaches to Digital Advertising After Third-Party Cookies Are No More
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse when a change is announced in the digital world. Suddenly, there’s no milk or bread in the grocery store and Armageddon is…
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Advertising Technology
Tim BeveridgeNov 6, 2020
Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future
We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…
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Advertising Technology
Douglas KarrJun 25, 2020
Extending Digital Reach in a Mobile-first, Post-Cookie World
As consumer behavior continues to move dramatically toward mobile devices, brand marketers have correspondingly shifted their focus toward mobile marketing strategies. And, since consumers largely use apps on their smart phones, it’s not surprising that in-app advertising commands the lion’s share of mobile advertising spend. Pre pandemic, mobile ad spend was on track to see a 20 percent increase in…