Why Only 20% of Readers are Clicking Through on Your Article Title

Reading Time: 2 minutes Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now that you know headlines are important, you’re probably wondering what

9 Landing Page Mistakes You Should Avoid

Reading Time: 2 minutes You’d be surprised at how many things distract someone on a page that they arrive at. Buttons, navigation, images, bullet points, bolded words… all of them capture the attention of the visitor. While that’s an advantage when you’re optimizing a page and purposely laying out those elements for the visitor to follow, adding the wrong element or extraneous elements can take the visitor away from the call-to-action you’re wanting them to click through and convert

We’re Proof that Interest in Marketing Technology is Growing!

Reading Time: 5 minutes Our audience is growing. Not a little bit as it’s done gradually the last decade. It’s growing every single month as more and more companies are overwhelmed with the decisions that need made with regard to marketing technology. Martech Zone has grown its reach almost 40% year over year… averaging over 100,000 visits monthly along with ~75,000 email subscribers (now that we’re on CircuPress – the email platform we built for WordPress). Our Twitter, Facebook,

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

Reading Time: < 1 minute The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing

11 Essential Ingredients to a Compelling Blog Post

Reading Time: < 1 minute Some of the best content you’ll find on the web happen when you’re able to take a complex process and simplify it. Copyblogger has done just that with this infographic on writing blog posts. Every aspect of the advice is to refine and polish the post to acquire and keep readers. There are some key before & afters, too… Before – write your blog on a well-optimized platform that’s aesthetically pleasing, encourages sharing, and provides