A Guide for Marketers About Intellectual Property (IP)

Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is an essential means to keep businesses afloat as well as help drive businesses towards success. So it is important to secure and maintain the reputation of your brand in order to establish a smooth marketing campaign for your business. But before coming up with a strategic marketing campaign, marketers need to fully realize the value as well as the

When Can You Borrow and Use An Image Online?

A business I work with recently posted an update on Twitter with an amusing cartoon that even had their logo in it. I was surprised because I didn’t think they’d hired a cartoonist. So, I sent them a note and they were surprised… they had hired a social media company to engage and grow their following and they’d posted it. After a discussion with the company, they were even more shocked to find out that

Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for the use of these public domain images, without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution of nearly 19,000 photographs. The courts did not side with her, but it

Know Your Fair Use, Disclosure and IP

This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past in manipulating people to remove the name and add the phrase – it’s an SEO

What Marketers Need to Know about Protecting Intellectual Property

As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain rights and protections for owners of property. These rights and protections even extend beyond our borders through trade agreements. Intellectual property can be any product of the mind

Reporting Content Theft to Adsense as a DMCA Violation

I’ve decided to go to war with a publisher who’s hijacked my feed and is releasing my content under his name and website. He’s running advertising and making money off of my site’s content and I’m tired of it. Publishers, including bloggers, have rights under the Digital Millennium Copyright Act. What is the DMCA? The Digital Millennium Copyright Act (DMCA) is United States legislation (placed into law in October 1998) that strengthened legal protection of