Copyright

Martech Zone articles tagged copyright:

  • Content MarketingHow to Report Copyright Infringement (DMCA)

    Stolen Content? How To Report And Stop Copyright Infringement (DMCA)

    Content is pivotal to effective marketing and sales strategies, driving brand engagement and customer loyalty. However, the widespread accessibility of digital content also poses significant challenges, notably copyright infringement. This comprehensive guide outlines steps for protecting your online content. It details the legal obligations of online service providers (OSPs) with examples for GoDaddy, Google Ads, or Mailchimp when dealing with…

  • Artificial IntelligenceWill Generative AI replace APIs and SaaS in the future?

    The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?

    Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using machine learning (ML) algorithms, particularly deep learning models, to generate new data instances similar to existing data. Generative AI is…

  • Content MarketingHow to do a Reverse Image Search with TinEye

    TinEye: How To Do A Reverse Image Search

    As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…

  • Content MarketingHow To Program Your Copyright Symbol

    How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store

    We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their site to see the copyright notice in the footer was out of date… showing last year instead of this year.…

  • Content MarketingImage Search Online - Copyright Theft

    When Can You Borrow and Use An Image Online?

    A business I worked with posted an update on Twitter with an amusing cartoon that even had their company logo overlaid on it. I was surprised because I didn’t think they’d hired a cartoonist. I sent them a note and they were surprised… they had hired a social media company to engage and grow their following. The social media company…

  • Content MarketingIntellectual Property

    A Guide for Marketers About Intellectual Property (IP)

    Marketing is a continuous undertaking. Whether you are an enterprise corporation or a small business, marketing is an essential means to keep businesses afloat as well as help drive businesses towards success. So it is important to secure and maintain the reputation of your brand in order to establish a smooth marketing campaign for your business. But before coming up with…

  • Content MarketingGoogle Images, Stock Photography, Public Domain, and Lawsuits

    Google Makes Public Domain Images Look Like Stock Photography, And That’s a Problem

    In 2007, famed photographer Carol M. Highsmith donated her entire lifetime archive to the Library of Congress. Years later, Highsmith discovered that stock photography company Getty Images had been charging licensing fees for using these public domain images without her consent. And so she filed a lawsuit for $1 billion, claiming copyright violations and alleging gross misuse and false attribution…

  • Content Marketingdisclosure

    Know Your Fair Use, Disclosure and IP

    This morning I received a note from a company that we’ve written about. The email was quite forceful in demanding that we immediately remove any references to the trademarked company name in our post and suggested that we link to their site utilizing a phrase instead. Trademark Fair Usage I’m guessing the company may have been successful in the past…

  • Content Marketing
    marketing legal intellectual property

    What Marketers Need to Know about Protecting Intellectual Property

    As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain rights and protections for owners of property. These rights and protections even extend…

  • Content Marketinggo daddy

    GoDaddy claims trademark infringement for Go-Daddy domain purchased from GoDaddy

    Today I received a call from a gentlemen who wondered about my relationship to NoDaddy.com, a site that lambastes GoDaddy for its business practices. After I got to speaking to John, I was amazed at what was happening to him. John purchased GO-DADDY-DOMAINS.COM and GO-DADDY-DOMAIN.COM from… who else… GoDaddy.com. I’m not sure whether or not John was surprised that he…

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