Wooing More Buyers and Reducing Waste Through Intelligent Content

Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared

5 Advantages & Tips for Purchasing Content

This week, we asked our visitors using Zoomerang if they would ever buy content to supplement their blog or website: 30% said Never! That’s not authentic! 30% said they might purchase some research or data 40% said they would buy content While I understand hesitation to purchasing external content, we’ve seen some great results with our clients at DK New Media. Sometimes, it’s best to think of purchasing external content as hiring a contractor. Would

I’ll be in attendence at the TechPoint Summit on Friday

This morning, Mark Gallo (Patronpath’s president) shared a great article in The Indianapolis Star about the history and goals of Techpoint, a regional technology advocacy group here in Indianapolis. Ironically, I was invited by the kind folks at Bitwise Solutions to be their guest at the TechPoint summit this Friday. Thanks to Ron and Kim for the invite! Mark provided me the day off to attend and I really appreciate it. This is a ‘small