Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best practices for optimizing your blog for search. I’m not sold that it’s the ultimate guide… but it’s pretty good.
Friday, after a regional conference, there was some great networking and I fielded a lot of questions. I’m going to push for a longer presentation next time, and hope to make it more interactive – it seems like there was a great curiosity from the local businesses on how social networking and blogging could assist their businesses more. One of the most common questions is about adding a blog to your corporate brochure site. First
I discussed this presentation earlier, but today while practicing, I added annotation slides and posted the presentation to Slideshare. This is my presentation for the Marketing Profs Conference – Marketing Business-to-Business Forum 2007 in Chicago tomorrow and Tuesday.
Dell launched their clog this week, One2one. There’s been a lot of writing about it on the blogosphere… some folks praising them and some lynching them. I’m not sure if anyone has penned the term yet, but I like the term ‘Clog’ for Company or Corporate Blog. I added it as a disambiguous term on wikipedia. Company Blogs can be a blessing or a curse. It requires a strategy and alignment of the bloggers involved