The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to totally depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community via social media that echoed their brand. Over time, they could build audience, community,
Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best practices for optimizing your blog for search. I’m not sold that it’s the ultimate guide… but it’s pretty good.
This week was pretty amazing. Chantelle and I attended our first official book signing with the fantastic folks from Wiley at Blog Indiana. It was quite a rush watching folks pick up the book! I got to spend the day celebrating with so many of the people that have supported, challenged and befriended me over the years – too many to list! I’m so thankful! Then – the day even got better when I received
We could not be more excited! This week, the first copies of Corporate Blogging for Dummies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned in our desire to write the best blogging book for corporations on the market. The
This is the second video, with Chantelle Flannery, in our author videos produced for the release of Corporate Blogging for Dummies. Earlier today, we published the first video, with Douglas Karr. Our goals of the videos and their incorporation to the Corporate Blogging Tips site were to: Promote the release of the book, Corporate Blogging For Dummies. Promote the site and corporate blogging on Twitter and Facebook. Promote Chantelle and I speaking and educating companies
Rocky Walls and Zach Downs from Twelve Stars Media came down to the DK New Media office and shot video of Chantelle and I for a couple videos we wanted to put on the Corporate Blogging Tips site. This was a fantastic session. None of the content was scripted nor rehearsed. We reviewed our goals prior to the shoot: Promote the release of the book, Corporate Blogging For Dummies. Promote the site and corporate blogging
One of the projects I’m working on right now is a great ebook for folks who attend my Blog Indiana session on Blogging for SEO! The book will cover all platforms and options – with comprehensive instructions to enable anyone to leverage blogging for business through great search engine optimization. Included in the ebook are the following chapters: Understanding Search Keyword Analysis Why Blogging Works Selecting Your Domain Selecting Your Platform Designing Your Blog Extending Your
Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image: Avinash touches on fantastic insights, including analyzing what is NOT in your website that should be. Avinash mentions iperceptions, a company who assists companies understand customer satisfaction. They simply ask 4 questions: 4 Questions to Ask Your Website Visitor Who is