Corporate Blogging For Dummies

Martech Zone articles tagged corporate blogging for dummies:

  • Marketing BooksHow to write a book. Why to write a book.

    How and Why To Write a Book

    It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…

  • Content MarketingMartech Zone Rebranding

    Why We Rebranded to Martech Zone and Changed Our Domain

    The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…

  • Content Marketingcorporate blogging infographic by john uhri

    Corporate Blogging: The Infographic

    It was great bumping into John Uhri of Red Bit Blue Bit at Blog Indiana, this year. John does a really cool thing – rather than writing typical notes during discussions; he draws creative informational graphics (an infographic). So, here’s a great infographic of Corporate Blogging for Dummies he did after reading through the book. Thanks, John! It’s great to…

  • Analytics & TestingDepositphotos 12347680 original

    Corporate Blogging in South Africa

    This week was pretty amazing. Chantelle and I attended our first official book signing with the fantastic folks from Wiley at Blog Indiana. It was quite a rush watching folks pick up the book! I got to spend the day celebrating with so many of the people that have supported, challenged and befriended me over the years – too many…

  • Content Marketingcorporate blogging book

    Corporate Blogging for Dummies is Here!

    We could not be more excited! This week, the first copies of Corporate Blogging for Dummies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned…

  • Content Marketing
    video 2 corporate blogging for dummies marketing technology blog

    Corporate Blogging for Dummies: An Interview with Chantelle Flannery

    This is the second video, with Chantelle Flannery, in our author videos produced for the release of Corporate Blogging for Dummies. Earlier today, we published the first video, with Douglas Karr. Our goals of the videos and their incorporation to the Corporate Blogging Tips site were to: Promote the release of the book, Corporate Blogging For Dummies. Promote the site…

  • Content MarketingCorporate Blogging Videos with Chantelle Flannery and Douglas Karr

    Corporate Blogging for Dummies: An Interview with Chantelle Flannery and Douglas Karr

    Rocky Walls and Zach Downs from Twelve Stars Media came down to our office and shot videos of Chantelle and me for a couple of videos we wanted to put on the site. This was a fantastic session. None of the content was scripted or rehearsed. We reviewed our goals before the shoot: Promote the release of the book Corporate…

  • Marketing BooksDummies Books from Wiley

    Dummies: A Reference for the Rest of Us!

    Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, The Secret is Out! Kidding aside, Wiley has…

  • Content Marketing

    4 Questions to Ask Your Website Visitor

    Avinash Kaushik is a Google Analytics Evangelist. You’ll find his blog, Occam’s Razor, is an outstanding web analytics resource. The video can not be embedded, but you can click through on the following image: Avinash touches on fantastic insights, including analyzing what is NOT in your website that should be. Avinash mentions iperceptions, a company who assists companies understand customer…

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