Cost Per Click
Martech Zone articles tagged cost per click:
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Advertising Technology
Douglas KarrNov 29, 2023
How Does The Google Ads Auction Work? (Updated for 2023)
Google Ads operates on an auction system, which takes place every time a user performs a search. To understand how it works, it’s crucial to break down the process into key components: Keywords: Advertisers select keywords they want to bid on. These are brand names, company names, words, or phrases related to their business that they believe users will type…
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Advertising Technology
Maria NovikovaMay 16, 2023
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
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Advertising Technology
Douglas KarrApr 28, 2023
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
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Advertising Technology
Kelly GroundApr 17, 2023
Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy
In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…
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Analytics & Testing
Douglas KarrJan 12, 2023
What Are The Most Common Key Performance Indicators (KPIs) in Digital Marketing?
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars, or the moon. They’d frequently take these measurements to ensure that their ship was always heading to its destination. As marketers, we use Key Performance Indicators (KPIs) in much…
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Marketing Infographics
Douglas KarrJan 2, 2023
Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…
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Advertising Technology
Douglas KarrJun 3, 2021
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
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Analytics & Testing
Douglas KarrJan 21, 2014
Marketing Metrics that Matter
Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more…