Sales Outreach: Six Strategies That Win Hearts (And Other Tips!)

Writing business letters is a concept that stretches back to the past. At those times, physical sales letters were a trend aimed to replace door-to-door marketers and their pitches. Modern times require modern approaches (just look at the changes in display advertising) and writing business sales letters is no exception.  Some general principles concerning the form and elements of a good sales letter still apply. That said, the structure and length of your business letter depends on

Real-Time Solutions To Improve Your Email Engagement

Are consumers getting what they want from email communications? Are marketers missing opportunities to make email campaigns relevant, meaningful and engaging? Are mobile phones the kiss of death for email marketers? According to recent research sponsored by Liveclicker and conducted by The Relevancy Group, consumers are expressing their dissatisfaction with marketing-related emails presented on mobile devices. A survey of more than 1,000 reveals that marketers might be missing out on fully engaging consumers using mobile

5 Techniques to Bring Your Emails to Life

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top. Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below