Coupon Strategies

Martech Zone articles tagged coupon strategies:

  • Ecommerce and RetailEcommerce Coupon Marketing Strategies

    7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online

    Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops…

  • Ecommerce and Retail
    coupons discounts digital

    The Benefits of Testing Coupons and Discounts

    Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…

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