Coupons

Martech Zone articles tagged coupons:

  • Ecommerce and RetailCoupon Statistics, Best Practices, Infographic, and Fraud Prevention

    Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention

    Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers. How Coupons Influence the Buying Experience 48% of consumers indicate an increase in purchase intent. 38% buy something they don’t…

  • Ecommerce and RetailSynchronize WooCommerce Data Between Staging and Production

    WooCommerce: Why It’s A Pain To Migrate Between Staging and Production… And How To Work Around It

    While we’re comfortable declaring our expertise in WordPress, it’s not without challenges. One issue that’s quite frustrating is the database architecture utilized for WooCommerce. Specifically, various records are stored in the wp_posts table in WordPress, and their post type categorizes them. Here’s a list of some common post types used along with a brief description of each: Product: Post type…

  • Ecommerce and RetailEcommerce Creative Marketing Ideas

    Grow Your E-Commerce Sales With This List of Creative Marketing Ideas

    We’ve written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist. There are also some critical steps that you should take when launching your e-commerce strategy. Ecommerce Marketing Strategy Checklist Make an amazing first impression with a beautiful site that’s targeted to your buyers.Visuals matter so invest…

  • Ecommerce and RetailSellfy Ecommerce Platform for Products, Digital Products, or Subscriptions

    Sellfy: Build Your E-commerce Business Selling Products or Subscriptions In Minutes

    Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily – Create a store in a couple of clicks. Sign up, add your products, customize your store and…

  • Ecommerce and Retail
    How Mobile Wallet Offers Drive Retail Sales

    How Mobile Wallet Offers Drive Sales

    I carry my iPhone in an absolutely splendid, hand-made leather case from Pad and Quill which has room for my ID and some credit cards but not much else. As a result, I rely on mobile apps and my mobile wallet quite a bit. One app that I’ve fallen in love with is Key Ring, allowing me to dump all…

  • Ecommerce and RetailEcommerce Coupon Marketing Strategies

    7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online

    Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops…

  • Ecommerce and RetailEcrebo digital receipt

    Ecrebo: Personalizing Your POS Experience

    Advancements in technology are offering incredible opportunities for companies to improve the customer experience. Personalization isn’t just profitable for businesses, it’s appreciated by consumers. We want the businesses that we frequent to recognize who we are, reward us for our patronage, and make recommendations to us when the buying journey is underway. One such opportunity is being called POS Marketing.…

  • Ecommerce and Retail
    coupons discounts digital

    The Benefits of Testing Coupons and Discounts

    Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…

  • Ecommerce and RetailDepositphotos 8311207 s

    Does Discounting Devalue a Brand More than Free?

    We were having a good discussion about my upcoming presentation at Social Media Marketing World about what kind of offer we could make to folks that attended my session or the event as a whole. The conversation came up with whether or not any discount or free option might devalue the work we would provide. One of the lessons I’ve…

  • Email Marketing & Automationsignal logomark

    Signal: Communicate via SMS, Email, Twitter and Facebook

    Signal is an integrated platform for businesses to manage, monitor and measure their marketing efforts across mobile, social, email and web channels. Basically, a CRM + mobile marketing + email marketing + social media management. We believe that the marketer’s job has become increasingly complex due to the rapid proliferation of marketing channels, and the tools to manage them. Our…

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