Applying AI To Build Out The Perfect Buying Profile and Deliver Personalized Experiences

Reading Time: 3 minutes Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile COVID-stricken commercial climate. Fortunately, ecommerce is thriving. Unlike physical retail, which has been significantly impacted by pandemic restrictions, online sales are up. During the 2020 festive season, which is typically the busiest shopping period each year, UK online sales were up by

Why Resilient B2B Commerce Is The Only Way Forward For Manufacturers And Suppliers Post COVID-19

Reading Time: 4 minutes The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive steps to put your business in a secure position and accelerate the recovery process. Business resilience can go a long way in adapting to unforeseen

Ecommerce Statistics: The Impact of the COVID-19 Pandemic and Lockdowns on Retail and Online

Reading Time: 2 minutes The impact of the pandemic has definitely made both winners and losers this year. While small retailers were forced to close their doors, consumers worried about COVID-19 were driven to either order online or visit their local big-box retailer. The pandemic and associated government restrictions have disrupted the entire industry and we’ll most likely see the ripple effects for years to come. The pandemic accelerated consumer behavior. Many consumers were skeptical and continued to hesitate

Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks

Reading Time: 3 minutes Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce

Go-To Strategies & Challenges To Holiday Marketing in Post-Covid Era

Reading Time: 3 minutes The special time of the year is right around the corner, the time we all look forward to unwinding with our loved ones and most importantly indulge in heaps of holiday shopping. Although unlike the usual holidays, this year stands apart due to the widespread disruption by COVID-19. While the world is still struggling to deal with this uncertainty and inching back to normalcy, many holiday traditions will also notice a  change and may look different