Covid-19
Martech Zone articles tagged covid-19:
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Ecommerce and Retail
How Bluetooth Payments Are Opening Up New Frontiers
Almost everyone dreads downloading yet another app as they sit down for dinner at a restaurant. As Covid-19 drove the need for contactless ordering and payments, app fatigue became a secondary symptom. Bluetooth technology is set to streamline these financial transactions by allowing touchless payments at long ranges, leveraging existing apps to do so. A recent study explained how the pandemic…
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Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
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Content Marketing
Need Help Marketing to Technical Audiences? Start Here
Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report.…
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Ecommerce and Retail
7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online
Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops…