Fomo: Increase Conversions through Social Proof

Anyone who works in the ecommerce space will tell you that the largest factor in overcoming a purchase isn’t price, it’s trust. Buying from a new shopping site takes a leap of faith from a consumer who has never purchased from the site previously. Trust indicators like extended SSL, third-party security monitoring, and ratings and reviews are all critical on commerce sites because they provide the shopper with a sense that they’re working with a

Seven Nagging Problems with Social Commerce

Social commerce has become a big buzzword, yet many shoppers and many sellers are holding back on “going social” with their buying and selling. Why is this? For many of the same reasons it took many years for e-commerce to seriously compete with brick-and-mortar retail. Social commerce is an immature ecosystem and concept, and it will simply take time for it to challenge the well-oiled transacting universe that e-commerce has become today. The issues are