Selling Online: Detecting Your Prospect’s Buying Triggers

One of the most frequent question I hear is: How do you know which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer is, of course, it depends on where your prospect is in the buying cycle. There are 4 major steps in any purchase decision. How can you tell where your prospect

Where do Visitors Click on a Blog?

We’ve been working on a new version of Martech for quite a while. We still have some obstacles to overcome as we transform the current layout into a more interactive layout that’s easier to use for marketers to find and research their next technology purchase. One of the major tests that we did in preparation was to remove the built-in search form (we tested both WordPress search and Google’s custom search) and replace it with