5 Ways to Strengthen Process without Compromising Creativity

Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We can’t then turn around and expect our creatives to be highly structured, process-oriented rule followers

Why Creative Collaboration Tools Are A Necessity For Your Team To Prosper

Hightail has released the results of its first State of Creative Collaboration Survey. The survey focused on how marketing and creative teams collaborate to deliver the mountains of original content needed to drive campaigns, deliver business results and increase sales and revenue. Lack of Resources and Increased Demand are Hurting Creatives With a growing output of content throughout every industry, the need for unique, compelling, informative, and high-quality content is an absolute nowadays. Search algorithms require