How A Creative Team Built an Executive Scorecard To Demonstrate Their Value To The C-Suite

High quality creative content is crucial to digital marketing. It’s the fuel for marketing automation, digital advertising, and social media. Yet, despite the outsized role creative content plays, getting the c-suite interested in the work that goes into it is a challenge. Some leaders see the initial brief, and most see the outcome, but very few know what goes on in-between. There’s a lot that goes on behind the scenes: prioritization of projects, balancing of design resources,

The Anatomy Of Breaking Through In 2020, And The Brands That Did It

COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to

How Is Digital Technology Impacting the Creative Landscape

One of the continued themes that I hear about advancements in technology is that it will put jobs at risk. While it may be true within other industries, I seriously doubt that it will have that impact within marketing. Marketers are overwhelmed right now as the number of mediums and channels continues to increase while marketing resources remain static. Technology affords the opportunity to automate repetitive or manual tasks, providing marketers with more time to

Left versus Right Brained Marketers

This infographic from Marketo is too clever not to share. Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic. As a marketer, the type of thinker you are guides the campaigns you design.

Four Blogging Mistakes I Should Have Avoided

This afternoon I spent a few hours at Barnes and Noble. Barnes and Noble is much closer to my home, but I have to admit that Borders is much better organized and books are easier to find. I’m constantly ‘walking the aisles’ at Barnes and Noble looking rather than spending time reading. Anyways, I picked up my favorite magazine, Practical Web Design (aka .net) and finally picked up Darren and Chris‘ book, Secrets for Blogging