Creator

Martech Zone articles tagged creator:

  • Content Marketing2021 Marketing Trends: The Rise of the Ambassador and Creator Era

    Marketing Trends: The Rise of the Ambassador and Creator Era

    2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of…

  • Content MarketingBrand

    The 12 Brand Archetypes: Which One Are You?

    We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections are relationships. If you aren’t clear about who you are, no one is going to be interested in you. It’s critical…

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