Credit Card

Martech Zone articles tagged credit card:

  • Ecommerce and RetailWhat is credit card tokenization?

    What Is Credit Card Tokenization?

    Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN to facilitate a payment transaction, and is only valid for a specific transaction or set of transactions. Tokenization is a…

  • Ecommerce and Retailemv credit cards

    Why You Need to Upgrade Your Card Swipe to EMV

    While at IRCE, I got to sit down with Intuit’s SVP of Payments and Commerce Solutions, Eric Dunn. It was an eye-opening look into Intuit’s growth in the retail and e-commerce market. In fact, many people don’t realize but more money flows through Intuit than PayPal when it comes to online commerce (if you include their payroll services). Intuit is…

  • Ecommerce and Retailmobile checkout

    Credit Card Processing and Mobile Checkouts Explained

    Mobile payments are becoming commonplace and a solid strategy for closing business faster and making payment processes easier on the customer. Whether you’re a e-commerce provider with a full shopping cart, a merchant with mobile checkout (our example here), or even a service provider (we use FreshBooks for invoicing with payments enabled), mobile payments are a great strategy to bridge…

  • Ecommerce and Retailsmartcard credit card

    Smartcards Rolling Out Over the Next Few Years

    Wow… when you think about all the dedicated and dependent hardware for traditional magnetic striped credit cards, that’s a ton of equipment and expense out there to replace. Over the next few years, though, that’s exactly what’s going to happen! Traditional credit cards are on their way out. It took the hacking of 70 million Target credit cards during the…

  • Analytics & Testinghome hero loupe1

    Turn Credit Card Processing into Payment Marketing

    Swipely offers companies a payment marketing platform. In essence, payment marketing is the art of looking for trends from the data hidden amidst the company’s transactions. With customer loyalty at an all-time low, it does make it easier to find hidden ways to connect with them using their payment data. Enterprises switching over to Swipely’s platform can continue to process…

  • Content Marketingfrustrated

    Hold Companies Accountable

    I could share some great horror stories with you on my history with banks and credit cards. Some of it has admittedly been my fault but most of it is the ridiculous actions of banks. I wonder how these guys sleep at night… massive profits, bailouts, executive bonuses and ridiculous overage fees haven’t even budged them to improve their systems.…

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