Your Social Media Crisis Response Is Hurting Your Profession

There was no shortage of social media activity during the recent tragic events in Boston. Your Facebook and Twitter streams were overloaded with content referencing the minute-by-minute unfolding events. In fact, much of it would not make sense out of context. There is also no shortage of social media marketing brand managers who have chimed in on best practices during a crisis. Stacy Wescoe writes: “I had to stop myself and say, ‘No, people don’t