The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance

Companies that wish to improve their sales performance typically invest in an implementation strategy of a customer relationship management (CRM) platform. We’ve discussed why companies implement a CRM, and companies often take the step… but the transformations often fail for a few reasons: Data – At times, companies simply opt for a data dump of their accounts and contacts into a CRM platform and the data isn’t clean. If they’ve already got a CRM implemented,