Cross-channel

Martech Zone articles tagged cross-channel:

  • Analytics & TestingCustomer.io Automated Messaging Platform

    Customer.io: Automated Marketing Messages that Convert

    You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from?  Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…

  • CRM and Data PlatformsGen Z Behavioral Data

    Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z

    The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…

  • Content MarketingIterable Cross-Channel Experiences

    Iterable: A Cross-Channel Growth Marketing Platform

    Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power customer engagement throughout the entire lifecycle with content recommendations and unparalleled data flexibility. Iterable Cross-Channel Customer Engagement World-class customer experiences start with the five key components of growth marketing success: audience identification, flexible…

  • Analytics & TestingExplore Hero

    Webtrends Launches Big Data Visibility with Webtrends Explore

    We’ve been longtime fans of Webtrends as a leading analytics provider that does a great job in both data visualization and providing actionable data to its clients. The product team at Webtrends have been paying attention to the modern pain points of marketers nowadays with the launch of their newest offering, Webtrends Explore: CMOs are also overwhelmingly underprepared to take…

  • Analytics & Testingbrand segmentation

    Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

    With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who…

  • Analytics & Testing
    cross channel marketing platform

    Experian: Cross-Channel Marketing Platform

    Experian Marketing Services’ cross-channel marketing platform empowers brands to manage and execute all customer interactions within a single system, in real-time – removing the need for multiple, disparate platforms and individual channel vendors. The platform enables brands to easily integrate customer insights from any data source to create more intelligent, and effective, customer interactions across email, mobile, social, web, print…

  • Analytics & TestingScreen Shot 2013 05 23 at 2.52.04 PM

    First Touch, Last Touch, Multi-Touch

    Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was…

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