Call To Action: What is a CTA? Increase Your CTR!

It seems pretty obvious when you ask the question, What’s a Call To Action or CTA, but it’s often a missed opportunity or abused opportunity to drive readers, listeners, and followers deeper into engagement with your brand. What is a Call To Action? A call to action is typically as a region of the screen that drives the reader to click-through to engage furthor with a brand. Sometimes it’s an image, sometimes just a button,