In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a more personable relationship with their customers. This makes companies both approachable and trustworthy. Compound that
The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. As we use social media to connect with others, we
Curalate is a platform that applies advanced image analytics to social media conversations to give you the most robust insights available for Instagram and Pinterest. They help brands strengthen their stories and turn pins, likes, hashtags, and followers into revenue. Features of Curalate Analytics – Curalate invented the ruler that measures your images. Top products being shared organically from your website, the most popular pins and boards within your Pinterest account, image-based traffic analysis, and
As I read through some research to the Alterian site, I happened across this wonderful diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. Reviewing this diagram, it should make it clear as to whether or not your marketing has evolved. Have you evolved as a Marketer? Has your company? Today I spent time with 3 different prospects and common reasons why they hadn’t evolved were fear, resources, and expertise.