Big data is no longer a novelty in the business world. Most companies think of themselves as data-driven; technology leaders set up data collection infrastructure, analysts sift through the data, and marketers and product managers try to learn from the data. Despite collecting and processing more data than ever, companies are missing valuable insights about their products and their customers because they aren’t using the proper tools to follow users across the entire customer journey
With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of the U.S. population can be defined as brand loyalists 80% of brand loyalists claim they
The holiday shopping season is upon us. For advertisers, Q4 and particularly the week surrounding Black Friday is unlike any other time of the year. Ad costs typically spike by 25% or more. The competition for quality inventory is fierce. Ecommerce advertisers are managing their boom time, while other advertisers – like mobile games and apps – are hoping to just close the year strong. Late Q4 is the busiest time of the year for
An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the metrics that explain how the event was received by potential customers, current customers, analysts and
We have startups, established companies, and even highly-analytics and sophisticated companies that come to us for assistance to grow their online business. Regardless of the size or sophistication, when we ask about their cost-per-acquisition and the lifetime value (LTV) of a customer, we’re often met with a blank stare. Too many companies calculate budgets simplistically: With this perspective, marketing winds up going into the expense column. But marketing isn’t an expense like your rent… it’s
Whether you like it or not, every business has a revolving door of customers coming and going. We can all do things that increase retention and alleviate the additional costs and efforts associated with finding new customers, but old customers will still leave for reasons outside of our control. ELIV8 has designed another exceptional infographic with 7 outstanding acquisition strategies to ensure your online marketing strategies are operating with peak efficiency. Organic Search still matters.