How To Know Your B2B Customers With Machine Learning

B2C firms are considered as the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer services. Especially, extensive data and advanced analytics via machine learning procedures have enabled B2C strategists to better recognize consumer behavior and their activities through online systems.  Machine learning also offers an emerging capability to obtain insights on business customers. However, adoption by B2B firms