Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life

Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals worldwide, underscores the impact of CX on customer churn. With customers leaving in droves –

Indicative: Customer Analytics With Actionable Insights

Big data is no longer a novelty in the business world. Most companies think of themselves as data-driven; technology leaders set up data collection infrastructure, analysts sift through the data, and marketers and product managers try to learn from the data. Despite collecting and processing more data than ever, companies are missing valuable insights about their products and their customers because they aren’t using the proper tools to follow users across the entire customer journey