Complaining Ain’t Easy

When we’re advising a social media strategy for our clients, our first step is to ensure they have a customer service strategy. Consumers and businesses don’t care who is in charge of your Twitter, Facebook or LinkedIn presence… if they have a complaint, they want to voice it and have it handled professionally and efficiently. Lacking a strategy to deal with those complaints will destroy any social media marketing strategy you may have hoped for.

15 Business Reasons to Use Twitter

Businesses continue to struggle on reasons to use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several reasons why a company would want to use Twitter. I think many of them are worth listing…