RudderStack: Build Your Own Customer Data Platform (CDP)

RudderStack helps data engineering teams capture more value from customer data, with a Customer Data Platform (CDP) designed specifically for developers. RudderStack collects a company’s data from every customer touchpoint – including web, mobile, and backend systems – and sends it in real-time to over 50 cloud-based destinations and any major data warehouse. By unifying and analyzing their customer data in a privacy- and security-conscious way, companies are then able to turn it into business actions across

Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

Unlike balloons and bubble gum, Martech won’t burst when extended to what seems like a breaking point. Instead, the Martech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than 3,800 solutions —has hit its tipping point. Our simple answer: No, it hasn’t. Innovation isn’t

AgilOne: What is a Customer Data Platform?

As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or

The Myth of the DMP in Marketing

Data Management Platforms (DMPs) came on the scene a few years ago and are seen by many as the savior of marketing. Here, they say, we can have the “golden record” for our customers.  In the DMP, vendors promise that you can collect all the information you need for a 360-degree view of the customer. The only problem — it’s just not true. Gartner defines a DMP as Software that ingests data from multiple sources