Customer Data Platform
Articles Tagged Customer Data Platform:
-
Customer Data Platforms
CleverTap: Unlock Customer Lifetime Value Effortlessly With This All-In-One Customer Engagement Platform
Customers today expect more than transactions — they expect meaningful connections. They want brands to know them, value them, and deliver experiences that feel personal and thoughtful. But with customer preferences constantly evolving and touchpoints spread across multiple channels, creating these unforgettable experiences at scale can feel impossible. CleverTap CleverTap has evolved from a mobile-only marketing platform into a complete…
-
Mobile Marketing, Messaging, and Apps
Pushwoosh Study: Boosting Push Open Rates: Is Segmentation Always The Key? 6 Fresh Insights
What if we take the widely accepted belief that segmented push campaigns have higher open rates and test it through large-scale push notification research? The Pushwoosh study shows that segmentation indeed plays a big role—but it’s not the only factor at play. Personalization and timing can rival segmentation in driving open rates. Let’s dive deeper. Table of ContentsKey Findings and…
-
Email Marketing & Automation
The Top 10 Challenges Introduced by Marketing Automation and How To Avoid Them
There’s no doubt that marketing automation is an incredible way to digitally transform your organization, a way to capitalize on effectively communicating with your prospects and customers and a means to reduce the resources and workload of manually marketing to them. With any strategy deployed in an organization also comes many challenges, though. Marketing automation is no different. Table of…
-
Email Marketing & Automation
Brevo: All-in-One Email Marketing Software for Every Business
Businesses of all sizes face the challenge of building lasting customer relationships while delivering impactful marketing campaigns. These challenges are often compounded by the need for efficient tools that don’t require steep learning curves or extensive budgets. Enter Brevo (formerly Sendinblue) —an all-in-one marketing platform designed to simplify, enhance, and accelerate your email and multichannel marketing efforts. Brevo Brevo is…
-
E-commerce and Retail
Retail Digital Transformation Requires Unlocking Growth Through Omnichannel Integration
Omnichannel marketing represents a fully integrated approach to commerce that provides customers with a unified experience across all channels – whether shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store. Unlike traditional multi-channel marketing, where each channel operates independently, omnichannel creates a seamless, interconnected ecosystem that reflects how modern consumers actually shop. Customer Journeys…
-
Sales and Marketing Training
LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive and drive data-informed decisions. SQL’s true power lies in its near-universal adoption across modern data platforms and marketing tools. You’ll find…
-
Artificial Intelligence
The Resurrection of Personalization: Why AI is Changing the Game with Predictive Customer Insights
Remember when personalized marketing was going to be the next big thing? In 2019, Gartner predicted that most marketers would abandon personalization: By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the perils of customer data management or both. In fact, 27% of marketers believe data is the key obstacle to personalization…
-
Artificial Intelligence
Marketing Orchestration: The Conductor of Your Customer Journey
Nowadays, both business customers and consumers interact with brands across a growing number of channels and touchpoints. This intricate web of interactions requires a sophisticated approach to marketing. Enter marketing orchestration, a strategy that unifies all marketing efforts to create seamless, personalized customer experiences. Table of ContentsWhat is Marketing Orchestration?Marketing Orchestration ExamplesConsumer Marketing OrchestrationBusiness Marketing OrchestrationThe Martech Stack: From Siloed Struggles to…
-
Customer Data Platforms
Successeve: Unlock the Power of Product-Led Sales and Customer Success
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and boost revenue? Successeve Successeve is a comprehensive customer intelligence platform that drives growth and retention by transforming customer data into…
-
Analytics & Testing
mParticle Analytics: Data-Driven Customer Analytics With Actionable Insights
Every modern business grapples with making informed decisions using customer data. With customer journeys becoming increasingly complex, organizations need a robust analytics solution that empowers their teams to make smarter decisions without the complexity of traditional data querying. mParticle Analytics mParticle Analytics (formerly Indicative) is the only product analytics platform that directly integrates with your data warehouse, offering actionable insights…