Customer Data Repositories

Martech Zone articles tagged customer data repositories:

  • CRM and Data PlatformsB2B of B2C Ecommerce CRM Benefits

    How E-commerce CRM Benefits B2B and B2C Businesses

    A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in…

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