The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents solve problems before customers even perceive them and let marketing personalize experiences to a degree that wasn’t possible before. These developments are the leading edge of a
I look forward to reading in the comments or in our community what you’re focused on in 2017. As an agency, we’re getting pulled in multiple directions but our focus with clients continues to be to optimize their marketing spend and provide value in our products and services that they’ve invested in. An advantage that we have as both a publisher and an agency is that we can test the shiny stuff to reduce any risk overall.
We recently had a fantastic interview with Giles House and one of the topics of the discussion was sales and marketing alignment. Fresh off that interview, InsideView recently published these predictions for sales and marketing alignment. They’re based on the new book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, authored by InsideView’s CMO Tracy Eiler, and VP of Enterprise Sales Andrea Austin. The predictions were based on the results of
One of the fascinating, more advanced technologies I got to see at the IRCE was Optimove. Optimove is web-based software used by customer marketers and retention experts to grow their online businesses through their existing customers. The software combines the art of marketing with the science of data to help companies maximize customer engagement and lifetime value by automating ever-more personalized and effective retention marketing. The product’s unique combination of technologies include advanced customer modeling, predictive customer analytics, customer hyper-targeting,
Six years ago, the biggest challenge of online marketing was the ability to integrate, align, and then control messaging throughout each channel. As new channels emerged and increased in popularity, marketers added more batches and more blasts to their production schedule. The result (which is still common), was an overwhelming pile of advertisements and sales messages shoved down every prospect’s throat. The backlash continues – with upset consumers unsubscribing and hiding from the companies they