Customer Driven

Martech Zone articles tagged customer driven:

  • Social Media & Influencer MarketingCustomer Service Versus Corporate Hiearchy

    It’s Time to Turn Your Company Upside Down

    When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…

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