Medallia: Experience Management To Detect, Identify, Predict, and Correct Issues in Your Customers’ Experiences

Customers and employees are producing millions of signals critical to your business: how they feel, what they like, why this product and not that, where they’re spending money, what could be better… Or what would make them happier, spend more, and be more loyal. These signals are flooding into your organization in Live Time. Medallia captures all these signals and makes sense of them. So you can understand every experience along every journey. Medallia’s artificial

5 Data Disconnects and Bad Marketing Assumptions

We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that annoyed our overall audience. This disconnect is something that virtually every marketer has to balance,

6 Benefits of Branded Forums and Online Communities

This week, we released a major update of our email newsletter plugin for WordPress. One of the elements we struggled with was dealing with all the different ways customers were attempting to contact us with feature requests, implementation questions, or problems. WordPress plugins have their own support forums, we had website contact form submissions, and we had tested a helpdesk. With all of that – we missed a couple folks that needed help… ugh! We’ve

Leger Metrics: Voice of Customer (VoC) Actionable Reporting

Leger Metrics offers a platform to assist your company in a better understanding of how your customer experience drives satisfaction, loyalty and profits across your company. The Voice of Customer (VoC) platform provides you with the tools necessary to capture customer feedback with the following features: Customer Feedback – Invite customer feedback and collect it through mobile, web, SMS, and phone. Reporting and Analytics – Deliver insights to the right people, at the right time

GetFeedback: Online Surveys Like Never Before

If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with different platforms – and thank goodness it’s happened with surveys. GetFeedback has a responsive, WYSIWYG interface that allows you to

UserVoice: Feedback, Feature Request and Bug Tracking Made Simple!

The folks at UserVoice have been busy building and testing new tools to help you engage your users, get better, data-driven feedback, and provide better support than ever. Over the last couple of months they have been testing some of these tools inside their customers’ UserVoice admin consoles, including their new Satisfaction and SmartVote widgets, as well as a new, simpler contact form. Today, they’re making these new tools available to everyone! Meet the new,