Customer-First E-Commerce: Smart Solutions for the One Thing You Can’t Afford To Get Wrong

The pandemic-era pivot toward e-commerce has come with shifted consumer expectations. Once a value-add, online offerings have now become a primary client touchpoint for most retail brands. And as the main funnel of customer interactions, the importance of virtual customer support is at an all time high. E-commerce customer service comes with new challenges and pressures. First, at-home customers are spending more time online before they make their purchase decisions. 81% of respondents researched their

“Customer First” Must be the Mantra

Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to. Getting to know your customer when they’re not someone face-to-face does present problems, but the extensive volume of data to play with means