The Marketing Impact of First-Party versus Third-Party Data

Despite data-driven marketers’ historic reliance on third-party data, a new study released by Econsultancy and Signal reveals a shift in the industry. The study found that 81% of marketers reporting they obtain the highest ROI from their data-driven initiatives when using first-party data (compared to 71% of their peers in the mainstream) with only 61% citing third party data. This shift is expected to deepen, with 82% of all marketers surveyed planning to increase their

How to Select a Sales Automation Solution

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that are taking a big leap into the automation space is inside sales; obviously, Salesforce.com has been a big