How To Choose A Framework For Your Buyer Personas

A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend.  From a practical perspective, buyer personas help you set priorities, allocate resources, expose gaps and highlight new opportunities, but more important than that is the way they get everyone in marketing, sales, content, design, and development on the same page,

Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys

Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize the journeys of your customers… the ability to see, share, and collaborate on the process

How To Use Customer Journey Analytics To Optimize Your Demand Generation Marketing Efforts

To optimize your demand generation marketing efforts successfully, you need visibility into every step of your customers’ journeys and the means to track and analyze their data to understand what motivates them now and in the future. How do you do that? Fortunately, customer journey analytics provides valuable insights into your visitors’ behavioral patterns and preferences throughout their entire customer journey. These insights allow you to create enhanced customer experiences that motivate visitors to reach

Building Value into Every Step of Your Customer Journey

Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an ongoing approach to managing the customer journey. But the hand-offs between traditional tools can leave

Mastering Freemium Conversion Means Getting Serious About Product Analytics

Whether you’re talking Rollercoaster Tycoon or Dropbox, freemium offerings continue to be a common way to attract new users to consumer and enterprise software products alike. Once onboarded to the free platform, some users will eventually convert to paid plans, while many more will stay in the free tier, content with whichever features they can access. Research on the topics of freemium conversion and customer retention is plentiful, and companies are continually challenged to make even incremental improvements in