Jornaya is a data-as-a-service company with a view of more than 350 million consumer purchase journeys every month working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases (MLP). Jornaya Activate provides the only in-market monitoring and behavioral insights platform for major-life purchase marketers in automotive, education, insurance, and mortgage. Marketers can now receive the earliest indicators of buyer intent, by knowing when their customers and prospects are in-market
Big data is no longer a novelty in the business world. Most companies think of themselves as data-driven; technology leaders set up data collection infrastructure, analysts sift through the data, and marketers and product managers try to learn from the data. Despite collecting and processing more data than ever, companies are missing valuable insights about their products and their customers because they aren’t using the proper tools to follow users across the entire customer journey
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
I’m working with a prospect right now that knows they require assistance with their digital presence and inbound marketing efforts… but they don’t know where to start nor the path necessary to get where they need. While I’ve written extensively about the agile marketing journey to develop your marketing maturity, I’m not sure I’ve ever written about the elements necessary for success. As I’m working with this client, I’ve been interviewing their sales, marketing, and
If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is
Customer journeys aren’t as simple as we’d like them to be. With a plethora of digital and traditional channels, our prospects shift and bounce between sources to find new products and services, then research and consider their purchase. That requires marketers to leverage multi-channel solutions to plot, measure, and optimize those journeys to increase sales, retention, and advocacy. One customer journey mapping tool out there is CloudCherry. Customer journey mapping enables companies to deploy a