Customer Lifecycle Management

Martech Zone articles tagged customer lifecycle management:

  • Sales EnablementMediafly Revenue360 Sales Enablement

    Mediafly Revenue360: The Evolution of Sales Enablement Technology

    Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single transaction using a remote or self-service model, for example. McKinsey To remain competitive and relevant, revenue teams will need different…

  • Analytics & TestingConga - Customer Lifecycle Management

    Conga Contract Lifecycle Management: Improve Sales Efficiency With Document Workflow Automation

    Conducting business that feels frictionless to the customer in the face of a market increasing in complexity is no easy feat. Conga’s expertise and comprehensive solution suite for commercial operations – the processes around Configure Price Quote (CPQ), Customer Lifecycle Management (CLM), and Digital Documents – helps businesses tackle complexity with confidence so they can provide frictionless customer experience and…

  • Analytics & TestingMetaCX Customer Lifecycle Management

    MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling

    Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…

  • Email Marketing & AutomationAct-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90 percent of businesses worldwide are smaller, and so are…

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