Not Everyone Who Interacts With You Is a Customer

Online interactions and unique visits to your website aren’t necessarily customers for your business, or even prospective customers. Companies often make the mistake of assuming that every visit to a website is someone who’s interested in their products, or that everyone who downloads a single whitepaper is ready to buy. Not so. Not so at all. A web visitor can have many different reasons for perusing your site and spending time with your content, none

The 3 Pillars of Marketing

Win, Keep, Grow… that’s the mantra of marketing automation company Right On Interactive. Their marketing automation platform isn’t focused purely on acquisition – they’re focused on the customer lifecycle and finding the right customers, retaining those customers, and growing the relationship with those customers. That’s much more efficient than the endless search for leads. T2C put together this infographic asking an important question, why don’t we structure our marketing departments this way? Why don’t we

The Disrupter in Marketing Automation

When I recently wrote about the past, present and future of marketing, one area of focus was marketing automation. I spoke about how the industry was truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many costs thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many

The Super Powers of Lead Scoring

We’ve had this infographic in the works for a while, and we’re really excited about the illustration and the content. Thanks to the collaboration with our team at DK New Media, our marketing automation software sponsors at Right On Interactive (ROI), and the amazing talent of Ryan Howe at Henchmen Comic, we are happy to reveal The Super Powers of Lead Scoring. Lead scoring is not a new phenomenon, but ROI has a different point

ROI Adds Social Scoring for Marketing Automation

Our marketing automation client and sponsor, Right On Interactive (ROI), has been amazing to work with. They recognize that marketing automation is a growing market and they’re determined to drive their own path forward rather than watching what everyone else is doing. It’s one of the reasons why their user interface is simple to use, their ramp up time is faster than competitors, and the capabilities of their system are unique amongst their peers. It’s

The Number 1 Priority for CMOs in 2012

If you have the opportunity to download the IBM Global Chief Marketing Officer Study for 2012, it’s well worth the read! And you can take the CMO survey as well! From the IBM Global CMO Study for 2012 After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study