SaaS Companies Excel at Customer Success. You Can Too… And Here’s How

Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one.  Good customer service helps ensure customer satisfaction, fosters growth through social media and word-of-mouth referrals, and gives

Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)

We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and services. Additionally, in-person sales meetings and marketing conferences severely hampered acquisition strategies at most companies.

Calculator: Predict How Your Online Reviews Will Impact Sales

This calculator provides a predicted increase or decrease in sales based on the number of positive reviews, negative reviews, and resolved reviews that your company has online. If you’re reading this via RSS or email, click through to the site to use the tool: For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform for capturing and sharing public reviews

10 Benefits of Customer Loyalty & Rewards Programs

With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of the U.S. population can be defined as brand loyalists 80% of brand loyalists claim they

COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses

The Coronavirus has upended the business world and is forcing every business to take a fresh look at the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor and working from home doesn’t accommodate every industry or position. Laying off employees is a practical solution to the economic crisis… but it doesn’t endear loyalty.  COVID-19 will impact