Customer Loyalty

Martech Zone articles tagged customer loyalty:

  • CRM and Data PlatformsHow to build a customer-centric culture

    How to Build a Client-Centric Culture 

    What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…

  • Social Media & Influencer MarketingWhat is Customer Engagement? Rules, Statistics, and Infographic

    The New Rules of Customer Engagement

    Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…

  • Ecommerce and RetailUnified Commerce and Capturing Market Potential

    Seizing Market Potential Through Unified Commerce

    In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…

  • Social Media & Influencer MarketingSmall Business Social Media Branding

    Ultimate Guide to Social Media Branding for Small Businesses

    A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…

  • Email Marketing & AutomationSmall business email marketing platform from iContact

    iContact: The Easiest Email Marketing Platform for Small Businesses

    Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…

  • Social Media & Influencer MarketingEmplifi - Social Media Marketing Platform for Enterprise

    Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise

    Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…

  • Sales EnablementHow to Recover Lost Sales and Re-engage Customers

    How to Effectively Recover Lost Sales and Re-engage Customers for Online Success

    After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…

  • Artificial IntelligenceAI-driven hyperpersonalization and intelligent marketing for customer loyalty

    The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage

    In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…

  • Ecommerce and RetailBoosting Holiday Sales With These Customer Experience Tips

    Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips

    The holiday shopping season is still several months away, but marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge of consumer activity.  Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists.  In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…

  • Ecommerce and RetailPostscript Text Message (SMS) Marketing for Shopify Stores

    Postscript: Unleash the Power of SMS Marketing on Shopify

    As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…

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