10 Benefits of Customer Loyalty & Rewards Programs

With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of the U.S. population can be defined as brand loyalists 80% of brand loyalists claim they

COVID-19: A Fresh Look at Loyalty Program Strategies for Businesses

The Coronavirus has upended the business world and is forcing every business to take a fresh look at the word loyalty. Employee Loyalty Consider loyalty from the employee’s perspective. Businesses are laying off employees left and right. The unemployment rate may exceed 32% due to the Coronavirus Factor and working from home doesn’t accommodate every industry or position. Laying off employees is a practical solution to the economic crisis… but it doesn’t endear loyalty.  COVID-19 will impact

Why Loyalty Marketing Helps Operations Succeed

From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to customers.  It’s a strategy that has proven effective, as evident by the fact that many

Workable Strategies for Omni-Channel Communication

A brief explanation of what Omni-channel communication is and specific features and strategies within it for marketing teams to increase their customers’ loyalty and value.

Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads