Customer Profiles
Martech Zone articles tagged customer profiles:
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Advertising Technology
Douglas KarrFeb 8, 2023
Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales, signups, or revenue. What Is Click Fraud? Click fraud refers to the practice of artificially inflating the number of clicks…
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Analytics & Testing
Douglas KarrAug 15, 2022
Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…