Building Value into Every Step of Your Customer Journey

Closing a sale is a big moment. It’s when you can celebrate all the work that has gone into landing a new customer. It’s where the efforts of all your people and your CRM and MarTech tools have been delivered. It’s a pop-the-champagne and breathe a sigh of relief moment.  It’s also just the beginning. Forward-thinking marketing teams take an ongoing approach to managing the customer journey. But the hand-offs between traditional tools can leave

Affinity: Leverage Your Network To Close More Deals With This Relationship Intelligence Platform and Analytics

The average customer relationship management (CRM) solution is a pretty static platform… a database of connections, their activities, and; perhaps, some integrations with other systems that provide additional insight or marketing opportunities. Simultaneously, every connection in your database has strong, influential connections to other consumers and business decision-makers. This extension of your network is untapped, though. What is Relationship Intelligence? Relationship intelligence technologies analyze your team’s communication data and automatically create the relationship graph required to

Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though, is that the ratio of touches I need to get through to find the quality

What Is MarTech? Marketing Technology: Past, Present, and Future

You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previous). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of course, is that MarTech is a portmanteau of marketing and technology. I missed a great

What Is A CRM? What Are The Benefits Of Using One?

I’ve seen some great CRM implementations in my career… and some absolutely terrible ones. Like any technology, ensuring that your team is less time working on it and more time providing value with it is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and confused staff. What is a CRM? While we all call the software that stores customer information

Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person. Today, a good CRM specialist is an engineer or a data specialist who has basic knowledge

KWI: Unified CRM, POS, Ecommerce and Merchandising for Specialty Retailers

The KWI Unified Commerce Platform is a cloud-based, end-to-end solution for specialty retailers. KWI’s solution, which includes POS, Merchandising, and eCommerce are powered from a single database, providing retailers with a completely seamless, omni-channel experience. KWI Unified Commerce Platform Customer Relationship Management (CRM) – collect data in near real-time, so all your channels have up-to-date information. Sales associates can see VIP status, special events such as birthdays, anniversaries and other triggers, highlighted at POS to

Sharpspring: A Comprehensive and Affordable Sales and Marketing Automation Platform

SharpSpring integrates marketing automation and CRM in one end-to-end solution designed to grow your business. Their feature-rich platform has everything you need and more for inbound sales & marketing automation: behavior-based email, campaign tracking, dynamic landing pages, blog builder, social media scheduling, intelligent chatbots, CRM & sales automation, dynamic form builder, reporting and analytics, anonymous Visitor ID, and more. The platform is in use by SMBs and Enterprise companies, but SharpSpring’s prime customers are digital