Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

How Executives Can Leverage Data Analytics to Enhance Performance

The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships and ensure that businesses are able to identify and resolve potential issues with greater ease. Learning a little more about the latest tools and analysis methods ensures that the latest resources and solutions

10 Ways to Increase Sales in 2012

It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics

Understanding the R in CRM

I was just reading a good post on CRM and I think there’s one huge, massive, gaping hole in most CRM implementations… the Relationship. What is a Relationship? Relationship requires a two-way connection, something that’s normally missing from any CRM. All of the major CRMs out on the market do a fantastic job for incoming data capture – but they do nothing to complete the loop. I believe this is the key why the majority