What’s the Cost of Acquiring Versus Retaining a Customer?

There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistic often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are exceptions. In the agency business, for instance, you can often trade up – a client

The Top 5 Metrics and Investments Marketers are Making in 2015

For the second time, Salesforce surveyed over 5,000 marketers globally to understand top priorities for 2015 across all digital channels. Here’s an overview of the full report which you can download at Salesforce.com. While the most pressing business challenges are new business development, quality of leads, and keeping pace with technology, how marketers use budgets and track progress is really intriguing: Top 5 Areas for Increased Marketing Investment Social Media Advertising Social Media Marketing Social