10 Benefits of Customer Loyalty & Rewards Programs

With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of the U.S. population can be defined as brand loyalists 80% of brand loyalists claim they

5 Reasons Marketers are Investing More in Customer Loyalty Programs

CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were going to increase their budget in 2017 Why are Marketers Investing More in Customer Loyalty

Loyalty Rewards

When I worked at the newspaper, I always felt like we did things backwards. We offered several free weeks of the newspaper to any new subscriber. We had subscribers who had paid full price for twenty plus years and never received a discount or even a thank-you message… but we would give someone with no allegiance to our brand with an immediate reward. It didn’t make sense. What are the benefits it reaps for inspiring