Customer Satisfaction
Martech Zone articles tagged customer satisfaction:
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Analytics & Testing
Douglas KarrMar 19, 2024
Customer Retention: Statistics, Strategies, and Calculations (CRR vs DRR)
We share quite a bit about acquisition but not enough about customer retention. Great marketing strategies aren’t as simple as driving more and more leads, it’s also about driving the right leads. Retaining customers is always a fraction of the cost of acquiring new ones. With the pandemic, companies hunkered down and weren’t as aggressive at acquiring new products and…
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Ecommerce and Retail
Douglas KarrMar 6, 2024
Vee24: Increase E-commerce Conversions and Average Order Value with Live Video Chat
E-commerce sites face the constant challenge of attracting customers and providing an engaging, seamless experience that converts browsers into buyers and one-time purchasers into loyal clients. With the rise of online shopping and the increasing demand for personalized customer service, companies seek innovative solutions to bridge the gap between virtual and personal interactions. Vee24 Vee24 is a digital customer experience…
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Sales Enablement
Douglas KarrFeb 3, 2024
Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to meet these needs comes with its own complexities. It requires integrating a seamless user experience, robust back-end support, messaging, and…
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Social Media & Influencer Marketing
Douglas KarrJan 24, 2024
The Complete List of Social Media Marketing Benefits for Any Business
Gone are the days when companies solely dictated their brand’s voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make or break a brand. This shift has transformed social media into a critical arena where customer validation is not just…
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Social Media & Influencer Marketing
Kelsey CoxJan 4, 2024
The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
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Social Media & Influencer Marketing
Douglas KarrDec 31, 2023
Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it’s about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and genuinely cared for. This aspect of emotional intelligence in business operations is crucial in establishing trust and loyalty. When business…
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Ecommerce and Retail
Randy MercerNov 30, 2023
1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
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Ecommerce and Retail
Marius MarcusNov 2, 2023
Why Your Store Needs a Mobile App: A Strategic Imperative for Success
The importance of mobile apps in modern retail cannot be overstated. With the ever-increasing reliance on smartphones and the digitalization of consumer behavior, mobile apps have become a linchpin in the retail industry. They serve as a direct bridge between retailers and customers, offering an unmatched level of convenience and engagement. Mobile apps enable retailers to create a personalized shopping…
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Artificial Intelligence
Nataliya AndreychukAug 16, 2023
The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…
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CRM and Data Platforms
Douglas KarrAug 3, 2023
POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps
Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor’s attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to help companies who wish to quickly deploy these elements without needing custom development. When it comes to website apps, POWR…