Indicative: Customer Analytics With Actionable Insights

Big data is no longer a novelty in the business world. Most companies think of themselves as data-driven; technology leaders set up data collection infrastructure, analysts sift through the data, and marketers and product managers try to learn from the data. Despite collecting and processing more data than ever, companies are missing valuable insights about their products and their customers because they aren’t using the proper tools to follow users across the entire customer journey

Woopra: Real-time, Actionable Customer Analytics

Woopra is an analytics platform that focuses on your prospects and customers, not pageviews. It’s a highly customizeable analytics platform that focuses on customer interaction with your site – not simply the paths they’re taking. The insight provided can allow you to use real-time data to drive real-time actions. Some of Woopra’s unique platform features: Customer Profiles – Identify your customers by email and add their names to their profiles. Integrate customer data directly into