How a Lack of Social Response is Hurting Your Business

We’ve already quantified the business impact of poor customer service with regard to social media. What about simply responding? Did you know that 7 out of 8 social messages directed at brands go unanswered within 72 hours? Compound that with the fact there’s been a 21% increase in messages to brands globally (18% in the United States) and we’ve got a real problem on our hands. In it’s most recent Sprout Social Index, they’ve calculated