5 SaaS Customer Success Best Practices

Gone are the days when the customer success teams toiled with unlimited calls and clients to handle. Because now is the time to churn less and receive more in terms of customer success. All you need is some smart strategies, and perhaps some help from a SaaS application development company. But, even before that, all comes down to knowing the right practices for customer success. But first, are you sure you are aware of the term. Let’s

Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The

What is the ROI of a Loyal Customer?

We’ve kicked off a new engagement with enterprise customer success experts, Bolstra. Bolstra is a software solution (SaaS) provider for Business to Business companies looking to increase their recurring revenue by reducing churn and identifying upsell opportunities. Their solution, with built-in best practices, helps your company drive the desired outcomes that your customers demand. Over the last few years, as our agile marketing journey has evolved and we evaluate the maturity of a business’ marketing

Gainsight: A Customer Insight and Retention Platform

Gainsight launched the Spring Release of its Customer Success Management platform, which makes it even easier for marketers to get a 360° customer view and collaborate with other customer success stakeholders across the organization using the power of data analytics. At larger companies where many different departments – from sales to product development and marketing – marketers are challenged with disparate data points about customer activity, yet must make a joint effort to keep customers