Customer Support Articles
Martech Zone articles tagged customer support articles:
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Content Marketing
6 Key Performance Metrics for Customer Satisfaction
Years ago, I worked for a company that tracked their call volume in customer service. If their call volume increased and the time per call was reduced, they’d celebrate their success. The problem was that they weren’t successful at all. The customer service representatives simply rushed every call to keep management off their backs. The result was some very angry…