Customer Support
Articles Tagged customer support:
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Content Marketing
Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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Analytics & Testing
Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…
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Content Marketing
Step-by-Step: How to Build an Online Learning Platform That Scales
Online education has rapidly evolved from a niche offering to a global imperative. Whether you’re an entrepreneur launching a course-based business, a university delivering remote education, or a company building internal training systems, the foundation of any online learning experience is a Learning Management System (LMS). However, building one that works and scales requires careful planning, intelligent architecture, and a…
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Marketing Tools
How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
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Customer Data Platforms
Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
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Mobile Marketing, Messaging, and Apps
SMS API: The Impact of Text Messaging Engagement on Customer Experience
An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective! With SMS technology, businesses can easily automate notifications, improve customer support, and…
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E-commerce and Retail
Ecommerce: 50 Essential Elements for an Optimized and High-Conversion Product Detail Page
A Product Detail Page (PDP) is the dedicated page on an E-commerce website where customers can find all the relevant information about a specific product. This page is a digital storefront, offering a comprehensive overview of the product’s features, benefits, specifications, pricing, and purchasing options. A well-optimized PDP informs potential buyers and enhances their shopping experience, builds trust, and ultimately…
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E-commerce and Retail
The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the convenience and choice lies one vital question: What truly motivates a shopper to hit that buy button online? In this…
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Social Media & Influencer Marketing
Building True Communities: Why Brands Get It Wrong
The idea of community has become a buzzword among marketers and businesses. Brands, eager to harness the power of collective engagement, often rush to create communities around their products. However, many make a critical mistake: they attempt to center their communities around the brand itself rather than the shared problems, beliefs, hobbies, or skills that genuinely bring people together. This…
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Artificial Intelligence
Vida: The AI Phone Agent Transforming Customer Interactions
Businesses today face the challenge of managing high call volumes while ensuring exceptional customer service. Missed calls can mean lost opportunities, frustrated customers, and decreased revenue. Companies need a solution that provides round-the-clock availability, seamless call handling, and improved productivity. Vida Vida is an AI-powered phone agent designed to transform customer interactions. By leveraging artificial intelligence and natural language processing…