6 Best Practices That Will Increase Your Customer Survey Participation

Reading Time: 5 minutes Customer surveys can give you an idea who your clients are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting surveys as often as you can is a good way to stay ahead of the curve when it comes to trends and your clients’ preferences. Surveys can also boost your customers’ trust, and ultimately, loyalty, since it shows

GetFeedback: Online Surveys Like Never Before

Reading Time: < 1 minute If you’ve taken a survey lately, you know how horrid the user interfaces are of traditional survey tools. It’s one of the problems of being a leader in a technology – you continue to build and integrate your platform and it gets more and more difficult to update it. I continue to see this with different platforms – and thank goodness it’s happened with surveys. GetFeedback has a responsive, WYSIWYG interface that allows you to

OpinionLab Analytics Integration and Testing

Reading Time: < 1 minute OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven times that of retaining an existing one, the imperative for brands to tune into input